photo direction + Brand Refresh

Stella + Dot

I was brought in by the VP of Marketing to do a complete brand refresh exercise, exploring a more sophisticated fashion-forward approach. This included designing new concepts for a rebrand pitch, creating a brand book/manifesto, and updating creative and messaging across all three of Stella + Dot's major marketing initiatives (ecommerce, in-person shopping events, and recruiting stylists). I also art directed a quick and scrappy lifestyle photo shoot on a shoestring budget.

digital rebrand concepts

lifestyle + Product photo direction