Art Direction + Design

ShopStyle

I came to ShopStyle as the company was trying to separate itself from its parent company Popsugar. As the lead designer for the brand I established a visual design system and implemented it across all marketing initiatives. I provided art direction and design for all digital marketing partnerships with brands like Neiman Marcus, Saks Fifth Avenue, Gucci, Alexander Wang, Nordstrom, Coach, Forever 21, Everlane and The Zoe Report. I designed event collateral for co-branded parties at SXSW and Coachella. I also revamped the email program by streamlining process and elevating content and creative, leading to immediate increases in email engagement and stronger partnerships with our affiliates.

ShopStyle + Forever 21 digital campaign

ShopStyle home page rebrand concepts

MOBILE-FIRST EMAIL LAYOUTS

SHOPSTYLE + EVERLANE PRODUCT LAUNCH

BLOGGER STATS PRESENTATION

Popsugar + ShopStyle @ coachella

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