Art Direction + Design

ShopStyle

I created, implemented, maintained and enforced ShopStyle’s visual identity and aesthetic across all marketing initiatives. I provided art direction and design for all digital marketing partnerships with brands like Neiman Marcus, Saks Fifth Avenue, Gucci, Alexander Wang, Nordstrom, Forever 21, Everlane and The Zoe Report. I designed event collateral for co-branded parties at SXSW and Coachella and revamped the email program by streamlining process and elevating content and creative. This led to immediate increases in both team efficiency and customer engagement.

ShopStyle + Forever 21 digital campaign

ShopStyle home page rebrand concepts

MOBILE-FIRST EMAIL LAYOUTS

SHOPSTYLE + EVERLANE PRODUCT LAUNCH

BLOGGER STATS PRESENTATION

Popsugar + ShopStyle @ coachella