art direction + design

Sephora digital

I created sophisticated eye-catching designs for Sephora's successful email program. Large initiatives included seasonal treatments to live across all digital applications, high-profile product launches, and the Beauty Insider rewards program. I came up with new approaches to thematic concepts, design layouts and product arrangements, type treatments, and photo styling while maintaining our overarching brand aesthetics. Each digital project was seen by millions of eyes and directly generated hundreds of thousands of dollars in revenue.

email art direction + design

photo direction for beauty insider rewards