I worked with a small team to create a website for allen + roth, a $1B private label brand within Lowe's. The client's main goal was to start building brand awareness in the digital space via a new lifestyle website. This project involved heavy strategy work: we researched their target audience and demographic and presented a competitive audit. Armed with key insights on the competitive space, we created multiple modular layouts which could be mixed and matched depending on the content.
CD: Ashley Rocha