I worked with a small team to create a lifestyle website for allen + roth, a successful private label brand within Lowe's. The client's main goal was to build brand awareness through their new website. This project involved heavy strategy work: we presented audience and demographic research along with a competitive audit before getting started on creative. We refined and pared down their existing brand assets to create a fresher and simplified version of what they had. We also suggested customized content and photo art direction as allen + roth expands their digital presence. I can't wait to see how it evolves!
CD: Ashley Rocha