Brandcast is changing the way designers create websites by offering a code-free, cloud based web design platform that blows other web platforms out of the water. The company secured a booth at the AIGA conference in Las Vegas to tease a demo before the official launch of the platform. The "code-free party" theme begged for some custom confetti to spread across our booth table and sprinkle in with our postcard invitations. I love an excuse to get crafty! The extra effort worked with Brandcast's target audience of young designers who appreciate a made-by-hand approach as much as they do technical innovation. It also brought an additional sense of excitement to our booth experience and to the printed invitations.
CD: Ashley Rocha