arts + crafts

Brandcast @ AIGA

Brandcast is changing the way designers design websites by offering a code-free, cloud based web design platform that blows other web platforms out of the water. The company secured a booth at the AIGA conference in Las Vegas to tease a demo before the official launch of the platform. Our "code-free party" theme begged for some custom confetti to spread across our booth table and sprinkle in with our postcard invitations. (Plus, I love an excuse to go analog and get crafty). The extra effort worked with our target audience of young designers who appreciate a made-by-hand approach as much as they do technical innovation. It also brought an additional sense of excitement to our booth and printed invitations.

CD: Ashley Rocha